[vc_row][vc_column width=”2/3″][vc_column_text]This post is the last in a series designed to make a powerful leader and speaker out of the shy but intelligent introvert types and to help other experts become even more effective whenever they speak.
If you haven’t read Parts 1 or 2 yet, you can do so here:
Part 1: CASE STUDY] How My Client Turned His First Speech Into $109,000,000
Part 2: How To Go From Soft-Spoken And Reserved To Confident And Exciting
Now it’s time for you to fill the Ultimate Public Speaking Blueprint with your ideas.
It’s something I go over with my coaching clients in detail to make sure their speech or presentation connects with their audience and results in a positive response.
Right now, I’ll give you a quick overview how it works.
Know Everything About Them
Keep in mind that your goal is to tailor your message to your audience, using what you’ve come up with during the brainstorming session.
So first, you need to consider who will be present in your audience.
What are their passions, beliefs, fears, and desires? What are they missing or concerned about that you can provide?
Try to answer these questions. Use relevant ideas from your list to address your audience’s motivators.
I usually go much deeper when preparing for a presentation during a strategy session with clients, but these questions will give you a good starting place to get a handle on your audience.
The Perfect Structure For Your Speech
Secondly, you’ve got to give a structure to your message.
Every good presentation consists of four core elements, and I’ll walk you through how to fill these elements with high-quality content.
Start with a compelling opening.
Begin with a bang! What do you know about your audience that you can employ to gain attention at the outset?
You can use a good story or a commanding fact, or one of the four other techniques I teach my clients during our strategy sessions.
(2) Next, venture into the pre-body summary.
Here you summarize what you’re going to talk about while teasing the audience with benefits, intriguing statements or raising concerns about potential problems they may be having.
(3) By now the audience is ready and excited to hear your main ideas, and that’s exactly what you’re going to deliver in the body of your presentation.
Give them your best reasons, stories, solutions, options, and other triggers. Keep your content intense and vital. Be charming and humorous, depending on your audience and goals.
(4) And finally, close with a… you guessed it, close.
Summarize the most persuasive or benefit-driven points you’ve shared. Most importantly: ask for action.
Now’s the time to get your audience to do what you wanted them to do in the first place. If you don’t ask, of course, nothing will happen!
Well before it’s time for you to present, practice your presentation multiple times. Break it apart in pieces. Perform the message aloud, before a mirror, camera, friend or coworker.
Your Turn To Lead And Grow
When you approach your presentations by following the guidelines in this blog, you can count on a positive outcome. It may even surprise you how quickly giving a good speech or presentation can change your life!
Take my client Juan for example who I described in a previous blog. He scored a $109,000,000 contract that was due, in part, to learning to give impressive speeches.
He was a shy, introverted tech type before consulting with me, and now he delivers great presentations and persuades like a born speaker and leader.
If you want me to personally help you go through the content development process, overcome your fear of the stage, and make yourself a great public speaker and leader, let’s get together for your free first strategy session.
Just click the link above and let me know.
But please act soon because my schedule only allows me to develop your ultimate public speaking blueprint in the next 14 days. After that, I’ve got clients lined up for paid personal coaching sessions.
You CAN Avoid the 5 Biggest Speaking Mistakes Leaders Make!
Want your next presentation or speech to go better than ever?
I invite you to watch my video, a live recording of “How to Avoid the Five Biggest Speaking Mistakes That Leaders Make,” presented to the Florida International Bankers Association – FIBA Chats recently in Miami. Just click here. [/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row]