Preparing for Live Audiences
Look and Feel Like a ‘Pro’ on Stage
From the moment you appear at the podium – or stand before the Board of Directors or any other key group – you create an expectation that 1) what you have to say is worth the time to hear it and 2) how you deliver your message will make the words and ideas compelling.
How well do you and your message stack up?
Speak Out’s veteran coaches work with you to not only craft your spoken words but to assure that your “on stage” experience is everything you need it to be – and more!
Benefit from:
Media Coaching
"Three may keep a secret if two of them are dead."
Ben Franklin, U.S. patriot
Getting positive media coverage and dealing successfully with crises represent excellent opportunities for business and community leaders to advance their positions. At the same time, however, the potential for public relations disasters in today's news environment is higher than ever before. This up-to-the-minute media coaching workshop will give you timely and adaptable strategies and skills to handle a variety of media situations. It is offered in English and Spanish.
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Topics and features include:
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Introduction to How the Media Works Print/Electronic, Local, National/International
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Devising the Key Elements of a Public Relations Campaign
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Determining Your Message vs. What the Media Wants to Hear or See
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Preparing for the Interview
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Camera & Interview Techniques
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Developing Convincing Responses & Position Statements
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Crisis Management Strategies
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Creating a Media & Image Master Plan
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Who can benefit:
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Front-line executives
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Community leaders
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CEOs
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Company spokespersons
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Public officials
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Anyone who deals with the media
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What you receive:
You will be guided through a review of your existing public relations strategies and focus. Each participant will experience both on-camera studio-style interviewing and ?in-your-face? crisis management microphone practice. Additionally, mock interviews will be conducted in newspaper and magazine style.
Goals of the media coaching will be to help create a more credible and professional on-camera presence as well as develop a set of suitable responses to questions and ways of diffusing potentially harmful interactions with the media. Participants will be able to keep all video and audiotapes.
What to bring:
Participants are encouraged to bring appropriate media clips of themselves and/or company coverage both positive and discouraging for analysis and to use as a baseline for evaluation purposes. Additionally, it is strongly recommended that a small tape recorder and laptop computer be brought to the sessions for use during and after the training. |
